The most important part of your ad is the image and you'll need this task during the image portion of the next task.

You can write the most brilliant copy in the world, but if your image doesn't catch anyone's attention, they won't read the copy and you won't get any clicks.

Don't use low-quality images, generic stock photography, or any images that you don't have the rights to use. Don't steal anything from Google Images. Unless you're a famous brand, don't use your logo.

Now that we have the no's out of the way, how should advertisers find images to use? Buy them, create them yourself, or use ones with a Creative Commons license.

Below you'll learn which types of images work best and where specifically to find them.

1. People

Images of people work best. Preferably their faces. Use close-ups of attractive faces that resemble your target audience.

LinkedIn ad images are small (50x50 pixels). Make sure to focus on a person's face and crop it if necessary. Don't use a blurry or dark picture.

Note:Use images of people facing to the right. Users will follow the subject's line of sight and be more likely to read your ad text.

Aside from models, you can also feature the people behind your business and showcase some of your customers (with their permission, of course).

2. Typography

Clear, readable type can also attract clicks. Bright colors will help your ad stand out.

Just like with text copy, use a question or express a benefit to the user. Treat the text in the image as an extension of your copy.

3. Funny

Crazy or funny pictures definitely attract clicks. See I Can Has Cheeseburger, 9GAG, or any popular meme that resonates really well. Note: This can backfire pretty quickly if you aren't very familiar with the community culture.

This is a good vs bad image/copy use in Facebook ads, but the same principles apply: