Before writing or outlining any campaign tactic, you first need to know how your product or services benefit your client. And how it is unique to other businesses in the marketplace. Further, you need to do campaign research to understand your competition, your target market, and the other factors that will impact your ability to reach and entice people to your business.

And once you have your research, you may now start writing or outlining your promotional approach aligning with the 5 Ps of your marketing mix. What are these 5 Ps of marketing? It stands for product, price, place, promotion, and people.

Well, the thing here is that when you are writing our outlining your marketing strategies, make sure that it is specific, uses detailed steps, visuals, and budget projections. Moreover, keep your brand in mind. So that your campaign approach fits with what you want to experience your customer when doing business with you. Always make sure to refer to your campaign strategy from time to time as you develop, assess, or improve your advertising plan.