If you are using a business plan to get generate investors, the marketing strategies and campaign plan you have developed will be an essential element to your success. And along with a quality product or service, sources of financing also want to see that you understand and set your plans in reaching your target market.

Moreover, like a business plan, marketing strategies can be fluid, changing as needed to improve a better result. And once your business is operational, you will need to assess and adjust your promotion strategy from time to time. This is to account for the changing market conditions, a shift in demand, and the other factors that will affect the sales. Well, this could be the result of your market research activities and the performance of your business.