76% of Twitter users log in via their mobile device. Twitter Ads gives you the option to target your ads to Android, iOS or Blackberry.

The targeting options help brands target their campaigns specifically to desktop computers and laptops, iOS, Android, and other mobile devices. Or, the default setting simply targets campaigns to users across all devices.

Mobile device targeting is great for brands who want to increase the prominence and reach of their message to a particular type of mobile user. For example, mobile game and app sellers can now pinpoint the users who are likely to purchase their products.

Here are just a few examples of some recent Promoted Tweets that are ideal for targeting on-the-go consumers with relevant, timely messaging.