Do some thinking about how you'll measure your success. Will you track how many followers you get per week or how much your followers interact with your account daily? Here are some metrics to consider:

• Follower growth - How many new followers you get every day, week or month.
• Follower quality and engagement - How many users interact with your account.
• Reach - How many users favorite or retweet your Tweets.
• Traffic - How many users go to your site.
• Conversion - How many users sign up for your service or buy your product.