Every Tweet on twitter.com and Tweetdeck has a set of Tweet actions at the bottom, including Reply, Retweet, Favorite, and More. Click the "More" Tweet action and select "Embed Tweet":
A dialog will appear providing you with an HTML embed code. Copy and paste this directly into your article where you'd like the Tweet to appear. There's a preview which shows you how the Tweet will look.
If the Tweet is a reply, you'll be given a checkbox inside the embed dialog that allows you to exclude the rest of the conversation.
By default, embedded Tweets will render in full, similar to how they do on a twitter.com permalink page. There are a few settings you can change to ensure they fit well within your content. For example, if you are collecting Tweets from a conversation and don't want the thread attached to every Tweet, you can hide the conversation using the "data-conversation" attribute:
This is equivalent to unchecking the "Include parent Tweet" option in the twitter.com embed code dialog.
<blockquote class="twitter-tweet" data-c>..</blockquote>
Also, when embedding many Tweets that link to the same content you might find some cards to be redundant. You can hide the card in an embedded Tweet using the "data-cards" attribute:
<blockquote class="twitter-tweet" data-cards="hidden">...</blockquote>
Height is variable based on the content in the Tweet, and may change slightly over time. Tweets will render at a default width of 500px, but if the page section they are pasted into is smaller they will adjust accordingly. Width is responsive to changes in container size.
You may override the default width of the embedded Tweet by adding a "width" attribute to the embed code, like so:
<blockquote class="twitter-tweet" width="350">...</blockquote>
Alignment
By default, Tweets render as a standalone block of content. Alignment and floating of the Tweet can be set manually by using the "align" attribute on the blockquote element of the embed code. Add align="left", align="right" or align="center" to position the Tweet in your content. For example:
<blockquote class="twitter-tweet" align="left">…</blockquote>