The water cooler used to be the place where people gathered to talk about TV. Now, 95% of the public social conversation around TV happens on Twitter. Here are a few best practices to engage and grow your audience using the power of this medium.
Hashtags are like campfires: people gather around them to have conversations. Most networks today create and promote TV-related hashtags that fans use to discuss shows they love. This gives marketers a powerful opportunity to connect relevant messages to TV-related conversations.
Your Twitter @username is like your website's URL. Highlight and promote your @username or a campaign-specific hashtag to invite people to join the conversation about your brand.
Live TV events like major sporting matches and award shows are great opportunities to engage your target audiences around their passions. Consider live-tweeting during these programs in a way that relates to your brand, partners, spokespeople or your followers' interests. Make sure to include a hashtag to make those Tweets easy to find.