Build excitement in advance

With the right editorial plan in place, people will start to mention your product before it even launches.

Plan ahead and use Twitter to amplify your message

Plan your campaign on Twitter several weeks before your product launch. Set a calendar and schedule your Tweets to maximize interest ahead of time. For example, you may want to tweet hints about an upcoming announcement the week before your launch. Pay close attention to the engagement on your Tweets and reply back to your followers. For an extra kick, use Twitter Ads leading up to the launch to amplify your impact.

Build momentum for a bigger launch

Enlist your friends and community to spread the word. Reach out to journalists and media outlets to generate interest in your new product. Choose and promote a hashtag that celebrates your product to get more people involved in the conversation. You can also consider running a Retweet-focused contest to spread the word even faster. Once you're ready to actually launch, make the big reveal count. Tweet a photo, video or link for maximum payoff.

Track your results

Pay attention to which Tweets generate the most interest in the form of replies and Retweets. Capitalize on those conversations by tweaking your messaging to align with what's resonating with your followers. Repeat what works best and ditch the rest.