Launch a Twixclusive: an exclusive on Twitter that your followers can't find anywhere else. If your content is really compelling, you're more likely to get Retweets that could attract new followers.

Give your followers value with discounts, promotions and flash sales.

Everyone loves a deal. Use unique coupons to track your results and reward your customers.

Take them behind the scenes.

Tweet behind-the-scenes videos or photos. Connect to followers in real time by hosting exclusive Q&A sessions, interviews and chats.

Put it on the calendar.

Schedule regular Twixclusives to incentivize people to follow you and get them excited about your Tweets. Make it "Bonus Wednesdays" or "Flash Sale Fridays" …you get the picture.

Follow up.

Let everyone know how great the sale or event was-be sure to show your appreciation for their participation with a mention, @reply or a Retweet. It's how you build strong customer relationships on Twitter.