A good way to gauge whether or not a patient will feel comfortable ordering on your store is to try it yourself, or ask a friend or family member to assist you. Ask them to go in blind and get their feedback. Is there something that bothers them or a step that they get hung up on? Make a note of it and make sure to address it in some way to make the most user friendly experience possible.

Something you can't fix on your end? Make sure to give feedback to the company behind your virtual dispensary.