Understand Your Customer

  • Review specific situation, challenges, goals and levers for change, e.g. desire to move from CAPEX to OPEX
  • Identify potential issues with existing solution, e.g. ongoing maintenance costs
  • Identify potential executive sponsors for change

Additional questions to ask:

  • How many contacts are:
    • Received (incoming) by the contact center / customer services team per day?
    • Made (outgoing) by the contact center / customer services team per day?
    • How many contact center agents support these interactions?
  • What are the key things your customers call in for?
  • What metrics are you most focused on improving at this time?
  • How effectively are your resources being utilized across:
    • Different contact centers / customer service locations?
    • Media types / communication channels?
    • Skill sets?
  • Is your organization meeting compliance regulations for your business?
  • What areas need improvement according to your customers?
  • How do you approach up-selling/cross selling?
  • Do you have budget available for customer experience management improvements? If yes, how much / for how long?
  • Are alternative / competitive solutions being considered?