Research Methodology

Transform your business, one great interaction at a time.

  • Independent market research in March 2014:
  • Conducted by
  • Commissioned by
  • Based on Quantitative research across 13 countries:
    • UK, Germany, the Netherlands, Russia, the US, Canada, Singapore, Japan, India, China, Australia, Mexico & Brazil
  • Sample included two distinct audiences:
    • Business Management (companies of 1,500 employees and above).
    • 1,268 Business interviews with respondents who confirmed that they come into contact with customers and / or prospects, that they operate at middle manager level or above, and that in total their organisation has at least 1,500 employees
  • Adult Consumers (aged 18+)
    • 8,500 Adult consumers aged 18+ across 13 countries. Some country samples have 1,000 adult consumers (i.e. the UK, the US, China and India), while the rest have 500