Janine Benyus, author of Biomimicry: Innovation Inspired by Nature, defines her approach as 'a new discipline that studies nature's best ideas and then imitates these designs and processes to solve human problems'. Studying a leaf to invent a better solar cell is an example. She thinks of it as 'innovation inspired by nature'. Biomimicry relies on three key principles:
In the video below, Janine Benyus explains the concept and highlights examples of biomimetic innovation.