Great Companies understand the importance of this principle and apply it to their business structure. If you have an employee whose strength is something as simple as always being a pleasant person no matter the circumstances, identifying that strength and making sure they are in a hospitality role for your organization goes a long way in creating great customer service within your company. Great leaders should be in a role of leadership, creative thinkers should be constantly encouraged to use their creativity and great orators need to be given the opportunity to give presentations. Sounds like common sense, right? Although it may be common sense it is far from common practice. Most people when asked if they are using their strong points in their current position at work will respond with a resounding no. We often chase career paths or job titles based on everything else but our personal strengths.

We base our pursuit on finances, job demand, and sometimes even convenience. Those who pursue their passion often function in the direct opposite manner. Finances, convenience, job demand and any other exterior factor will finish in a distant second to the pursuit of passion and an opportunity to utilize their strengths. When our work is strength based we tend to feel more confident, challenge ourselves more often and have greater points of achievement in our careers. When our work doesn't allow us to use our strengths it usually leads us to feel frustrated, unfulfilled, and lacking ambition to accomplish daily tasks.