Networking is a task that is
dreaded by introverts and welcomed by extraverts. I, myself, am not
a fan of the random passing of business cards, the tone of phony
conversations where everyone sensationalizes their jobs while
sipping on watered down cocktails. Yup, you guessed it, I am an
introvert. Although I can pretty much get along with any and
everyone, and can also display enough charisma to make the vital
connections necessary, I still dread the process. With that being
said I still recognize the importance of networking. When dealing
with the idea of interdependence (as they say in the political
world) shaking hands and kissing babies is vital. The more people
you meet the more connections you develop.
Today networking takes place in
several different forms. The advent of social networking has been
the key to helping social introverts like myself draw even in the
playing field of networking. Through social network outlets you can
almost instantly find someone somewhere who will meet a need of
your business or vision. These connections, if maintained properly,
can become a vital part of your vision down the line. The best way
to maintain a healthy networking partner is to remember to give
something in return. Proper networking should always be a give and
take relationship. If you are always looking for favors without
extending your hand in return or providing financial compensation,
you will exhaust your resources quickly.
Even if you may not have a direct way of helping your networking
partner, be able to draw from a pool of contacts and connections
that might be useful to your networking counterpart. Remember,
networking should be an ongoing process. Don't only contact people
when you need them. Try to maintain healthy relationships so that,
when you do need to ask for their help, it's coming from a point of
a personal relationship. Keep your network tight and be willing to
sacrifice time and money for the sake of doing good business. Your
name and reputation will carry you a long way in the realm of
networking.