Before deciding to buy, 61% of customers read online reviews. Online customer reviews have multitude benefits to drive your engagement, establish a relationship and strengthen your customers' loyalty to your brand. Plus, customers use the products, even more, when they are asked to evaluate them.

So, give a voice to your customers by inviting them to post a review of the product they have recently purchased. Then, on your product review request, include a note of your upsell items such as featured products, promos, newly arrived items or discounted products.

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