In Mailchimp, control over customer segmentation is quite limited in the basic plans. Mailchimp pre-builds all segments for you to choose in 1 click. Pre-built segments predicted and created by Mailchimp are supposed to generally work for all types of eCommerce businesses:

What if you want go into more detail like this: Customers who have purchased at least 1 item in your Armani jeans collection within the last 7 days, or Customers who have viewed your Oxfords collection the last 3 days but haven't made any purchase? If you want to target customers that deeply, Mailchimp's pre-built segments are definitely not enough.

With Mailbot, the option instead comes so easy and simple as the power of full control is in your hand. Besides pre-built most popular eCommerce segments, Mailbot is a Mailchimp alternatives that allow you to define your own custom groups you want to target specifically:

Creating such a smart customer segmentation tool that gives you 100% flexibility, Mailbot empowers you to reach any customer based on their actions on your store.

This tutorial video shows how easy and convenient to create customer segments with Mailbot.

*Original published at Beeketing Blog: MailBot - Perfect MailChimp alternative for online stores