By 2021, social videos will continuously grow as online videos are forecasted to make up more than 81% of all consumer web traffic making it one of the most forms of marketing today. This is a signal for drop shipping businesses to shift their marketing focus to using video contents to promote their store or market their product that will amplify brand awareness and recall.

For example, Make Beauty shares sneak peek how-to videos on its social media accounts and then redirects their audience to visit their website to watch the full instructional videos

Although, for a small scale drop shipping business, creating social videos can be challenging because of the painstaking thought process and creativity involved. As an alternative, look for existing viral videos on popular sites such as BuzzFeed, and then, share them on your social media site. Remember to share your post with an attention-grabbing call-to-action to drive traffic to your drop shipping site.