As of June 2017, there are over 2.01 billion monthly active Facebook worldwide users. But more than the immense number of people using Facebook, many drop shipping entrepreneurs love it because of the richness and diversity of data it collects. This means that you can be as specific as possible to target the right audience for you ads.

Using Facebook Ads is highly customizable depending on your audience, goal, and budget. You can choose the format of your ads and select where you want your ads to be seen which includes Instagram, Audience Network, Messenger, and the most recent platform, Workplace.

Plus, it allows you to manage your ads and measure the results, all in one advertising platform.

To help you understand how flexible Facebook Ads is, here's a quick snapshot of a campaign manager's interface. The main idea is you control every major aspect of your campaign.

An online apparel brand, Good hYOUman, employed Facebook ads by showcasing photos of people wearing its feel-good apparels. The campaign generated a 20.5X return on ad spend.

Here're 3 valuable tips for you to run a successful campaign:

1. Invest in video content for better targeting. One of the biggest strengths of video content is that it's highly visual and auditory, which means it's easier for many potential customers to remember than text-based content. When customers remember your content, they also remember your brand, which drives more sales and leads for your online store.

1. Target ads to people on your contact list. There's a reason why people spend so much money increasing email subscribers: email lists are great sources of customers. It's easier to sell to your current customers/ subscribers than to look for new ones. With Facebook Custom Audiences, you can easily upload your email list and run ads for these targeted people.

Don't have a list? Read this guide to build and grow your email list today.

1. Be patient. With any kind of paid advertising, it can feel like you're losing money if you're not getting any results right away. But in the beginning especially, gathering data and learning the insight about your targeted customers is key. Try not to pause or tweak your ads until you've reached 3,000 people. At that point you've got enough data to at least learn something from your ads' performance, even if they don't get any sales.

If you haven't installed the Facebook Pixel, you should definitely do so. Facebook's advertising platform uses the Pixel to track and learn based on performance data to improve its targeting.