4 – Don’t Lose Potential Customers, Use Retargeting Techniques

98% of visitors won't buy on their first visit. This poses a challenge to drop shipping merchants since traffic is incredibly hard to get. In this situation, retargeting can help you recapture a seemingly lost opportunity.

Retargeting is a marketing strategy which targets visitors who have previously visited your eCommerce site but made no action. With the use of retargeting, you can display relevant ads to those visitors who have left your site. Once retargeted with display ads, these visitors are 70% more likely to convert on your site.The picture below visually illustrates how retargeting works.


To make your retargeting program more effective, you need to define your guidelines using these retargeting checklists:


The jewelry maker, Blue Steel, implemented a retargeting strategy with its Facebook ads resulting into a 325% increase in sales. Blue Steel's ad below used a very powerful retargeting hook "I saw you checking me out" with a display of the products viewed by the shopper who left the site.