Blogs are the 5th most trustworthy source of information on the Internet behind news sites, Facebook, retail sites and YouTube.

Blog marketing is an low-cost strategy to reach your target market via a blog as a medium. The core benefit of blog marketing is to build your audience and generate more traffic and sales for your drop shipping business. You can also use blog contents to push previous visitors a reason to return.

But more importantly, one of the most vital purposes of blog marketing is its ability to boost your SEO results. Search engine optimization (SEO) is a set of processes that optimize your content to enhance your organic or "free" traffic. The better you streamline your blog entries for SEO, the higher your website will be listed on a search engine's results page. The better your ranking, the more probability that people can discover and become aware of your drop shipping business.

However…

You're not a great writer and you can't spend hours to write blog posts regularly?

By this point, you should realize that blogging is valuable. If you can invest your time on maintaining multiple social media channels, then you have the time to write a piece of content every week.

And if you're not good at writing, don't worry. Because you don't have to write a 2000+ word count post, just keep it short and sweet. Think of blogging as the expansion of a Facebook post or a product description, you write it everyday, why can't do the same with blogs?