Within the first 15 seconds of their visit, 55% of website visitors leave a website. This is why capturing your visitors' email addresses is a crucial step towards lead conversion. However, to effectively turn your visitors into subscribers, you need to employ a marketing strategy that attracts them to do so.

Why not incentivize an email pop-up form to motivate them into joining your email list? Once you have their email addresses, you can nurture those leads with a series of email marketing contents to engage them with your drop shipping business and eventually drive them to purchase.

BKBT Concept Store has gamified its email pop-up by offering its visitors a chance to win a special prize in exchange for their email addresses.

With more than 150,000 online store clients, you can run the same marketing strategy with Better Coupon Box to create unique and beautifully designed email pop-ups geared in growing your email subscribers by up to 68%.