Step 3 – Setting Up Your Facebook Ad Campaign And Account
We assume you already setup your Facebook business page, else you can not proceed with the rest of the steps. If yes, you can head straight to Facebook Ads Manager and create your Facebook ad.
This step is very fundamental for your campaign. This is defining what you want to achieve and creating your account that will manage all your ads. Basically, in the campaign structure, you will be dealing with Campaign and Account.
Campaign: Choosing Your Marketing
Objective
Any marketing campaign starts with an objective. The campaign objective basically answers why you want to run an advertising on Facebook in the first place. Your objective must be able to tell you the action of people when they see your Facebook ads.
Facebook categorizes a campaign objective into three overall business goals:
- Awareness: Increase familiarity and interest over a product, service or business.
- Consideration: Get people to start evaluating your offers if they match their needs and wants.
- Conversion: Motivate people to purchase your solutions or take valuable actions for your business.
Each overall business goal has different objectives:
Awareness
- Brand Awareness: Increase people's recognition of the availability and existence of your product, service or brand.
- Reach: Expose your ad to as many people as possible to your target audience.
Consideration
- Traffic: Drive people to visit your website or use your app.
- App Installs: Encourage people to download your app.
- Engagement: Heighten your post's exposure to a large audience to increase likes, comments, shares, photo views, offer claims or event responses.
- Video Views: Showcase your video to a wide audience to raise awareness around your brand.
- Lead Generation: Gather new prospects for your business by getting lead information such as email addresses.
Conversion
- Conversions: Drive valuable actions like website conversion and app engagement.
- Product Catalog Sales: Link your Facebook ads to your product catalog
- Store Visits: Drive customers to visit your physical stores.
Account: Setting Up Your Ad Account
After choosing your campaign objective, you will need to set up your advertising account. Setting up your account allows you to set permission to other people before you can proceed with your ad sets and ads. Make sure to select the correct currency and time zone as they will also be used in your future billing and reporting. Learn more about Ad Accounts and Permissions.