Now that you are aware of Facebook Advertising's unrivaled potential for online stores to get closer to your audience and increase new potential customers reach and referral traffic, you are ready to start now.

Let's jump to these prerequisite steps:

Step 1 - Choosing your appropriate Facebook Advertising Tool

Originally, there are two platforms to run advertising on Facebook: the Ads Manager (Basic) and the Power Editor (Advanced). Several guides and even Facebook still mention both tools and this is a good time to orient you about the recent change.

This September 2017, Facebook announced that Ads Manager and Power Editor have been combined into a single platform called as "Ads Manager." This makes Facebook ads creation and management a lot easier for businesses.

For those who are currently using Power Editor, there won't be any changes on the functionalities except for the new name. For those who are using Ads Manager, you will see that some new features have been added.