Placements: Displaying your ads to the right people in the right places

Your ad placements are the different places where your ads will be displayed. In most cases, advertising on Facebook is recommended to run across Facebook's family of apps and services. Here are the currently available Facebook Ad family placements:

To support your marketing objective, here's a chart that identifies the right ad placement for your advertising objective:
Advertising on Facebook allows you to choose two placement options: Automatic Placements and Manual Placements.

Automatic placements

Placements automatically created by Facebook have been calculated to find the most relevant audience and less expensive results available across all other placements. We recommend this if you want to make the most of your budget.

Automatic placements have optimized the delivery of Facebook ads to get the most cost efficient result. Learn more about how Facebook calculates Automatic Placements.

Manual placements

For more savvy advertisers, you can manually edit your placements with the 'Edit Placements' option. This will allow you to control which device type (Mobile Only, Desktop Only, All Devices) your ads will be shown.

You can also remove a specific platform of your choosing. Take note, however, that there are automatically ineligible platforms depending on your campaign objective. For example, brand awareness can not be run on Messenger.

The 'Advanced Options' will also allow you to be more flexible and specific on your ad placements based on the following:

1. Specific Mobile Devices and Operating Systems: Android Only, iOS Only, All Mobile Devices. 2. Category Exclusions: You can also prevent your ads from showing up under specific categories that go against your brand image. You can choose under:
3. Block Lists: Through Business Manager you can block your ads from running on the below categories. Learn How to Create Block Lists.

a. Specific websites or apps within the Audience Network

b. The Instant Articles of specific publishers

c. Eligible videos of Pages included in the Facebook in-stream placement

Budget & Schedule: Determining how much you'd like to pay, and when you'd like your ads to become visible

In this part, you will be prompted to set your budget, either daily or lifetime, and whether you will run your ad as early as today continuously or set a specific start and end date.

We recommend that you start with the lowest amount possible. This will allow you to have more time to analyze and test your Facebook ad.

The Ads Manager will automatically show how much money you will need to spend for the duration of your ads.

An advanced option of the Ad Set is the bidding process which allows you to optimize the delivery of your Facebook Ads.