Now that you've done with setting up your Account, Campaign, and Ad Set, it's time to design your ads. But before that, you will begin with the following things:1.

1. Ad Name: It will help you identify in reporting, insights, tips, and notifications.

2. Pages: Represent your ad by selecting your Facebook Page or Instagram account.

Format: Selecting how you'd like your ad to look

This section helps you on how you want to visually tell your ad. You can use video, photo, text or a mix of those elements by determining the ad format. Of course, the ad format will be aligned to your marketing objective.

Below are the ad formats that are available on advertising on Facebook:

1. Single Image : Display beautiful photos to tell the story about your ads. Recommended image specifications will be displayed by the Ads Manager.

Learn more: Photo Adverts

2. Video: Use sight, sound, and motion to convey your message.
Learn more: Video Adverts

3. Slideshow: A faster alternative to video advert, build a lightweight video ad.

Learn more: Slideshow Adverts

4. Carousel: In a single ad, show multiple images or videos.

Learn more: Carousel Adverts

5. Collection: Showcase a collection of your products in a single ad. Learn more about collection adverts.

6. Canvas: Optionally, you can choose Canvas for a full screen and fast-loading experience designed for mobile, and add them to any of the advert formats above.

Learn more: Canvas Adverts

Below is how you'll choose the format in the Ads Manager. Again, some ad format will only be available depending on your chosen objective. Since we chose 'Brand Awareness' earlier, only four formats are available.

Text: Entering the right copy for your ad

Your ad's text is a very crucial part to launch a successful advertising on Facebook. Your images must be coupled with the right copy in order to motivate your audience to take an action. Below are critical points in a brand awareness campaign using a carousel ad.

Ad Preview: Checking how your ad campaign looks like in different feeds

The ad preview on the right side of the Ads Manager interface allows you to check how your ad will look like on different feeds and devices.

Advanced options on the ad section will allow you to do Pixel Tracking and Offline Tracking.

Reviewing Changes

Before hitting the 'Confirm' button, we always suggest clicking on the 'Review' button to track any changes you've made and foolproof your campaign.

This will prompt you to review the vital aspects of the campaign structure: Campaign, Ad Set, and Ad.