Building, customizing and scheduling reports in Ads Manager

To show the campaign metrics that matter most to you, you can easily build a customized report using Ads Manager. To begin, you have to consider the following areas:

• Marketing objectives: Your marketing objective will lead you to the right data that you need. For example, if you want to see how far your ad has reached, you can use impressions or reach to determine the ad's performance.
• Ad formats: To show more information based on your ad format, you can personalize columns and use breakdowns. For instance, if you've used a carousel ad, you can choose Breakdowns > Carousel Card to see actions taken on every card.

• Targeting and audience information: You can also utilize breakdowns to understand how a certain demographic interacting with your ad. For example, if you select Age, your results will be shown based on the different age ranges.

Changing your columns will help you see the metrics that are important to your campaign objective and overall advertising goals. Below are the categories of metrics in Ads Manager:

Once you have customized your data, you can follow these reporting instructions.

Monitoring your A/B testing

• While your test campaigns are still running, do not make any changes or optimizations. Preferably, any modification must only be done to solve issues. If you introduce a change to a running campaign, results will become meaningless.

Analyzing your A/B test results

• Your analysis should be focused on the key metrics you've set when you created your A/B test design and hypothesis.
• The Ads Manager's Split Testing feature will prove with your winning test result when the test is over.
• To understand about your A/B test result, here's how the winning test is determined and how to interpret your results.

Killing the ads that don't add value

Depending on the result of your A/B test, you may want to make modifications to your ad campaigns. There are two options for the least performing campaign:

1. If you see that the campaign adds a different value from the winning campaign, modify an aspect to boost its performance;
2. If it doesn't, cancel it right away. To kill the ad that doesn't add value, follow the steps here.