Serve unique ad sets for each audience

Advertising on Facebook allows you to display separate ad sets for specific audiences. This means that if you have two heterogeneous audiences, you can create a distinct ad catered to their profile. By doing so, your targeting is better and smarter.

The above example illustrates how two unique audiences received different Facebook ads. The ad copy and the photo are both modified to set the unique traits of the two audiences.

Include landing pages in your ads

Facebook helps eCommerce stores to reach a large audience. To make the most of the richness of Facebook audience, you need to make sure that you are driving your audience toward an action. Your Facebook ads must include a landing page for your products or a direct link to your website.

Establish a bidding strategy

A bid represents what you'd be willing to spend in order to optimize your ad delivery. A bidding strategy helps you control the cost per result the same way budgets caps your spending on an ad set.

You can automatically or manually bid for your ad sets. If decided to bid manually, it's a best practice to set your bid at the maximum amount that you'd be willing to pay for the result your advert set is optimised for. For example, if your goal is increasing website clicks and you have a budget of $2 for one, then bid $2. Lower bids may lessen the number of people who see your ads in your target audience. Increase your bid amount if you're not getting a significant result.

Capture a wider audience, get results

Facebook isn't just a social network for personal use anymore. It is a powerful and versatile marketing platform for online stores to reach new customers and keep existing customers engaged. In fact, Facebook is the leading global social influencer to consumer purchase.

With so much to gain, eCommerce businesses must start advertising on Facebook as soon as possible to stay relevant to their target audience and out-perform competitors. Following our step-by-step guide, you can run your first Facebook ad today, reach your customers, and convert them successfully.

Originally published by Beeketing: https://beeketing.com/blog/advertising-on-facebook...