The first thing you notice when landing on Ola.Pet might be their shopping deal popup. They use Better Coupon Box to turn visitors into paying customers by offering up a discount in exchange for their email addresses.

The free app simply combines the power of coupons and leads capturing.
Indeed, Ola.Pet collected a great email list that they can use for email marketing or ad purpose. They can easily send a follow-up email encouraging the customers to use their discount code or laser-target ads to these customers on Facebook.