This is probably one of the most popular things store owners would think of during the preparation for holiday sales: decorating the store so that it has the look & feel of each coming holidays.

However, it's not advisable to design a totally new theme (which would be beautiful but very costly and may be troublesome to your back-end, especially when it is only temporary for a couple of days)

Instead, you can focus on decorating flexible elements that are catchy enough to get customers' impression when first visiting your store.

Our recommendations for decorating your store:

• Welcome coupon pop-up: design a spooky welcome popup that appears when a customer first enters your store to catch their attention, impress them with a catchy Halloween image and captivating message copy.

Suggested Tool: Better Coupon Box app

• Banner on homepage slider: If your homepage has a slider, make a Halloween banner and add it to the slider. It is also a good position to promote any promotions, contest or giveaway for Halloween too because 90% new visitors will lay eyes on your banner to grasp the first impression about offerings on the store.
• Header bar + CTA: You don't always have to use images to decorate your store. Message and CTA copies can also do the trick when putting in the right place. Instead of the normal "We offer free shipping on orders from $50", change it to, for example, "Buy from $50+ to have the Vampire ships your order FREE to your window on Halloween night".

Avoid making major changes to your store theme just for temporary holiday occasions. Instead, by being meticulous in flexible elements and copies that you can take 100% control of, you can still create a ghostly feeling that excites your customers and motivates them to purchase on your store.