1) Offer freebies that are perfect Halloween gifts your customers can give to their friends or family:

Everybody throws discounts on holiday seasons. It's so commonplace that people are not motivated enough to shop on your store even with a discount offer because they feel like they can find discounts on any single store during the holidays.

Anything else besides discounts that can attract your customers and make them purchase? What most people look for when Halloween approaches? Gift ideas to surprise their friends and family.

Ideas: Instead of discounts, you can prepare freebies that are items people can give to their friends, family members, colleagues as Halloween gifts.

Show the items right on the homepage to capture customer's attention, or show it on the cart page as a last-minute offer to boost checkout rate here:

Suggested Tool: Checkout Boost app