Another Halloween marketing idea you should consider to build a stronger brand for your business is using User-Generated Content (UGC).

Marketing created by customers for customers is taking over the reign because customers are becoming numb to advertisements produced solely for the sake of the businesses behind them. Getting customers to join actively in building up your content will not only fuel their love and trust in your brand (because they feel themselves a part of it) but also spread your brand to a much wider pool of potential customers, who are inspired by content real users create for you.

For this Halloween, consider these UGC marketing ideas:

• Host a Halloween costume photo contest on your Facebook page
• Host a Halloween gift design photo contest on your Facebook page
• Social media content generation: Give away a favorite product your customer likes, if they write a caption about their idea how to turn that product into a Halloween gift, share it on Facebook and get at least 30 likes from their friends.
• Host a Halloween video contest on your Youtube channel

Consider the nature of your product/service to design the most suitable UGC campaign, but make sure it can be viewed and shared on social media easily, and become viral so that you can reach potential traffic from social platforms.