A catchy subject line. Your email subject line is a vital component to your campaign's success as this is the first thing that your targeted audience will read. If you won't catch your reader's attention with your subject line, then it is most likely to expect an unopened email.

Timing is everything. Schedule your emails based on time zones or peak of online email users. Email marketing is like nurturing a seed to grow.

Save the date. Include a personalized "Add this event to your calendar" section linking your website. You don't want them to miss your Black Friday promotions.

Not everyone is created equal. Create separate email campaigns to your past and potential customers (Need to segment customers? Smarter App: Mailbot) since they both have different needs and wants. To further illustrate:

- Past customers are more on a loyalty program strategy like offering discounts or freebies.

- Potential customers are more on a persuasion strategy like limited time offer deals.

Read More at https://beeketing.com/blog/black-friday-marketing/© Beeketing Blog