Begin your plan by email blasting your past and potential online shoppers ahead of the influx of marketing especially when your competitors are still busy figuring out what to do. There is no doubt social media is thriving but email marketing is a time-tested strategy to expand both your sales and your customer base.

Custora reported that 25.1% of sales during Black Friday promotion season has originated from email marketing, which makes it the biggest driver for Black Friday trades. On the other hand, an online retailer instigated an email marketing campaign which saw a 330% increase in revenue per email sent.