You may have heard about landing pages strategy. How to make it a lifelong Black Friday marketing for your store?

In a report by AdWords, 61% of holiday shoppers begin searching online for their purchases prior to the weekend of Thanksgiving. If annually you make a new landing page to boost Black Friday sales, your SEO will start on a clean slate and that means it is less likely that you will be listed on top of the search results the next time a consumer looks for a product like yours.

Take for example an electrical retailer that established a consistent yearly landing page for Black Friday, they have shown an impressive and unswerving page ranking result on Google UK search positions for the phrase 'Black Friday'.