It should look great on any device. Almost everyone has an access to a smartphone or tablet and computer specs vary too, so bear in mind that a slow loading time or device compatibility issues will definitely frustrate your online shoppers. The exit button is literally just around the corner.

Include a sign-up function. Well if an online user landed on your page, chances are he is interested in your offers. In order to keep that interest alive, you need to add a section where your potential buyer can subscribe for updates regarding the upcoming sale.

Make it evergreen. Your page should be an evergreen content, meaning online users should continuously find your Black Friday and Cyber Monday page to be relevant no matter what time of year.