A 2015 study revealed that there were a 3.8 million social posts mentioning Black Friday and Cyber Monday sales. Now that's an enormous amount of online shoppers to ignore. Planning your Black Friday social media marketing is both exciting and challenging since everything is real time. You see what people are saying on a millisecond and they expect you to act swiftly. Your social media posts should vary before, during, and even after Black Friday or Cyber Monday to boost sales.