Make this tactic SMARTER?

  • A limit is the key. As much as you want to sell everything, during a flash sale you need to margin a huge number of products. Limited availability should be your top priority when considering a flash sale. Aside from limiting your product offerings, time is also a vital variable. Well, the name flash suggests it but keep in mind that your time should be as fast as lightning.
  • Advertise your unobtainable products. Your unavailable products during flash sale should be promoted. Remind your customers that these products will soon be offered on Black Friday or Cyber Monday itself so they need to be patient just a little longer.