The popularity of social media as one of eCommerce's go-to-marketing channels has been widespread over the past years. No wonder why the new social media features of going live - Facebook Live, Instagram Stories, Youtube, Snapchat, Periscope - have been widely embraced by marketers and sellers to engage with their potential customers.

A good evidence why live streaming works is that people spend 300% more time watching live videos compared to videos that are not broadcasted live. You may not have thought of hosting your holiday sales into a live streaming but this is a new level of engagement to reach your customers with the chance of increasing your holiday sales.

A perfect example is how The Funky Fairy hosted three separate live stream sales using Facebook Live that ran for 20 minutes. The first live sale had 7.5k views, while the second had 7k views, and the last one got about 10k views.