Take advantage of the surge in traffic during the holiday season. Why not capture your holiday visitors' email addresses to make sure that you can nurture them throughout the holiday season?

Once a customer is part of your email subscribers, you can easily promote your holiday promotions. This will help you drive your sales as 20 percent of online holiday sales was propelled by email marketing.

To multiply your email subscribers during the holiday season, strategically place a popup form asking your visitors to put their email addresses in exchange for holiday deals and discounts. Using Better Coupon Box, Chic Hair Extensions placed an entrance popup asking its website visitors to receive a special discount if they subscribe.

You can also use an email automation tool like Mailbot to swiftly send nurturing emails. During the holidays you can motivate your shoppers to visit your site by sending them with holiday reward coupons or cart abandonment reminders. Just like this one

Tool: MailBot