67.8% of online shoppers who enter cart page will leave the site without completing purchase.

Let's do a quick calculation: In every 100 visitors you get by paying for Facebook ads or influencers, in average you'll get 15 add something to cart. With 68% cart abadoning rate, there are only 4 left finishing their orders. So, at the end of the day, your conversion rate is only 4%.

Allbarks - a brand that sells all kind of dog treats from Australian, somehow managed to boost their conversion rate to 18.6%, which is 4.65 times higher than the eCommerce average of 4%. How can they do so?

Allbarks applies an effective combination of tactics:

• Targets customers who are about to abandon their carts using exit-intent popups
• Offer a list of free gifts that are most popular offerings of the store
• Create urgency for the offer by adding a real-time countdown timer: their offer is valid for 5 minutes only, so customers take it or lose it forever!

By smartly triggering such exit-intent offer at cart page, this brand manages to retain most leaving customers and convert them into buying customers. In just 4 months, they retain 1891 orders worth a total of $66,200.

Tool: Checkout Boost | Social sharing, Countdown timer, Exit-intent

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