One of the biggest reasons to send a welcome email to first-time visitors is to make a good impression. It's the very first step to build trust and form a relationship with your customers. If your welcome email to your customers at the first place isn't memorable, your follow-up campaigns won't be, either.

Every time when a new visitor signs up or makes their first purchase with your store, it is suggested that you send out a welcome email, including a thank-you note. You'd better send it after at least 30 minutes so it looks pretty much like being sent from you - the shop owner rather than being automated from a machine.

Here are a few tips you can consider adding into your welcome email to make it more attractive to your new subscribers:

• Offer a reward code, store credit or free shipping as a welcome gift.
• Be personal and friendly, don't make too much fuss over the tone and mood.
• Add a call-to-action button "SHOP NOW" to encourage customers to shop with you.

This welcome email isn't difficult to create. It simply takes a little of time and works on the copy. Happy Email, an effective email marketing automation tool, can help accommodate it by sending an automated and well-written thank-you email 30 minutes after they make the first purchase or sign up for a new account in your store.