Online shoppers, no matter how much they're interested in your products and tend to place an order, are easily distracted while shopping online and abandon their cart in the middle. In fact, the eCommerce industry has seen an average of 67.45% cart abandonment rate, which is painstaking to store owners.

This is where the abandoned cart emails come in, reminding your customers of the products that they have left behind and encourage them to come back to finish their cart. By building a compelling abandoned cart email series, you can win back 10-15% total of abandoned orders and leave an everlasting impression on customers.

Let's consider these points to make your abandoned cart emails more effective:

• Ask your customers a curiosity-piquing question like "Did you forget something?" or "Still thinking it over?"
• Offer your customers an incentive (i.g: percentage off or free shipping)
• Provide links to the cart that they have left
• Let customers know that the amount of time to hold the items is running out
• Make a call-to-action button stand out to motivate customers to finish check-out process ("Finishing checking out", "Check out your shopping bags", etc)