Following up with customers by email marketing automation after their successful purchases is a powerful step in showing your appreciation for their visits, and ensuring their satisfaction. It helps you learn whether customers are satisfied with their purchases, associated services (customer care, delivery options, shipping), or pricing, encourages future purchases and leads to more sales. It is also a great opportunity for customers to spread the word about their purchasing experiences to their friends, especially when they are still excited about having received your products.

With a post-purchase follow-up email, you can show customers that you value their feedback and would love to hear what they think about your products by asking them to leave a review. This review is a good reference for other potential customers and also important for you to know as an eCommerce merchant.

Consider these values to make your post-purchase follow-up email more sincere to customers:

• Offer a unique discount code for further purchase.
• Add a social sharing button that either encourages customers to share their shopping experience with their friends.