People have different options when it comes to shopping. They might be interested in something new and gradually they forget how much they liked your store. This is when re-engagement emails could perform as a powerful tool to win your customers' heart back.

A recent research by Return Path has shown that 45% of recipients who received a re-engagement email read subsequent emails, and this, in turn, leads to an increased chance that these subscribers will come back to visit your store and shop with you again. These re-engagement emails typically provide a special promotion or a too-good-to-pass-up offer to visitors who have not visited your website or purchased from you for a while and then convert their visits into sales.

So, how would you make this work for you?

• Provide a significant discount, free product, or a chance to win items
• Add more values with a great piece of witty copy and an appealing image
• Start with a "We miss you" or "Where are you?" message that will catch their attention.
• Try A/B testing to check if what tones and re-engagement offers perform best towards your customers.