Getting customers to spend more by sending them upselling offers is a great way to boost sales and encourage more repeat purchases. Upselling can benefit your stores by increasing cart value, resulting in better profit margins and improving customer satisfaction rates. With upselling techniques, you can encourage customers to buy more relevant products based on their past choices. Consequently, you are still growing, while increasing the order value per customer and maximizing your revenue.
The key to get most out of your upselling efforts is to provide specific and relevant suggestions for other items in an appropriate price range. You can also advertise the product bundle as a "set" that a consumer might like or afford to buy based on their previous purchases. For example, if a customer has purchased a $20 shirt from you, you'd better skip that offer for $300 pants, however, it makes sense if you offer him a $10 tie and show him how good it looks on the shirt.
One more tip to make your upselling emails outstanding is to start the email with a hooked subject line "Maybe you want some more?" or just like the example below.