When selecting a CRM system, publishers should consider features that address their unique needs:

• Integration Capabilities: The CRM should seamlessly integrate with existing tools such as content management systems (CMS), email marketing platforms, and advertising networks.
• Customization: Publishers require flexibility to tailor the CRM to their specific workflows, whether it's managing print, digital, or hybrid models.
• Automation: Automating repetitive tasks like email campaigns, invoice generation, and report creation saves time and reduces errors.
• Analytics and Reporting: Robust reporting tools help in understanding performance metrics, audience demographics, and revenue streams.
• Collaboration Tools: Features that promote teamwork, such as shared calendars, task assignments, and internal messaging, enhance productivity.