Probably the most effective form of publicity is by word of mouth. Employees and directors may well make a point of talking up the meeting on every occasion and during every conversation with a member. Interest can be created and the individual member can be given a feeling of responsibility if simply asked for suggestions.

By selecting a committee, or one individual in each community, word-of-mouth publicity can be organized to reach virtually every member either by a visit or by telephone. This procedure can be further stimulated by arranging a contest, with small prizes, for the group or locality that has the highest percent of attendance.