The Five Guiding Questions


The guide is structured around five guiding questions, as illustrated below. The first step is to identify a community or geographic area of focus and begin to explore its needs. Questions two, three, and four are part of an iterative cycle of identifying a strategically relevant and feasible objective, relevant partners, and the company's tangible contribution. The final question focuses on assessing the partnership's impacts and opportunities to continuously improve. Continuous, inclusive dialogue with diverse stakeholders underlies each of these steps.