1. Project Description:

The goal of this project is to develop and refine the audience of IndieYesPls, a niche fashion magazine, by increasing its social media following, maintaining good organic traffic, and increasing sharing of our links on blogs and people's social media.

2. Objectives:

• Increase social media following by 25%

• Maintain good organic traffic

• Increase sharing of our links on blogs and people's social media

• Increase brand awareness

3. Scope:

• Develop and refine audience through targeted social media campaigns

• Research and identify target audience

• Develop content strategy to engage target audience

• Monitor and analyze results to determine success

4. Timeline:

• Research and identify target audience: 2 weeks

• Develop content strategy: 1 week

• Launch social media campaigns: 1 week

• Monitor and analyze results: Ongoing

5. Roles and Responsibilities:

• Project Manager: Oversee project, coordinate activities, and manage timeline

• Content Strategist: Research and identify target audience, develop content strategy

• Social Media Manager: Launch and manage social media campaigns

• Analysts: Monitor and analyze results

6. Budget:

• Social media campaigns: $2,000

• Content strategists: $1,000

• Analysts: $1,000

• Miscellaneous expenses: $500

7. Project Management Tools:

• Project management software: Asana

• Collaboration platform: Slack

• Communication platform: Zoom